Memorable Asian Patent Attorneys Association (APAA) 2025 General Assembly on homeground with the iconic Petronas Twin Towers as the backdrop.
As an IP lawyer and Patent, Trademark and Industrial Design Agent, it was fruitful exploring opportunities and exchanging ideas with fellow patent attorneys and IP practitioners across the region.
Meetings with affiliates (now fast friends) and delightful encounters with new connections further our cross-border network and forge friendships.
Looking forward to future APAA conferences and stronger regional ties ahead!
hashtag#APAA
Knowing The Enemy: Identifying & Enforcing IP Rights Against Infringing E-Commerce Merchants
“If you know the enemy and know yourself, you need not fear the result of a hundred battles.”- Sun Tzu
Inspired by this quote, my Current Law Journal article at the link below discusses identifying and battling e‑commerce merchants which infringe intellectual property rights with Malaysian and Singaporean legal regime comparisons.
Key challenges:
📦 Endless counterfeit listings and sellers
🎭 Anonymous infringers’ false identities and mule accounts
🌏 Elusive cross‑border counterfeit syndicates and supply chains
⏳ Onerous complaint/takedown procedures, limited law enforcement resources and unjustified personal data protection claims hindering enforcement actions
Solutions for stronger regulations, co-operation and proactive measures as a deterrence and to protect brands:
✅ Stricter merchant identification disclosure
✅ Cross e-commerce marketplace blacklists and intelligence sharing
✅ Artificial Intelligence and tech‑driven detection and enforcement
Hope it provides an insightful read. Feel free to connect and explore protecting intellectual properties and developments in this area.
Read More at https://lnkd.in/p/gsWdryEA
Temasek Polytechnic IP Forum 2025 in Singapore
💲Sitting on intellectual properties but not cashing in with proper monetisation and enforcement? You may be overlooking assets to unlock significant profits.
Privileged to return to the Temasek Polytechnic IP Forum 2025 in Singapore and speak about the significance of enforcing IP assets.
The Forum also sparked discussions on IP monetisation and valuation turning ideas into income. These strategies are more relevant than ever in innovation-driven economies.
Thanks to Annie Perumpoykail Gomez and Aaron Ong for organising and having me again at this year’s Forum.
Keen to keep the conversation going. Feel free to connect if you are exploring IP monetisation and enforcement in the Asian region.
hashtag#intellectualproperty
hashtag#ipmonetisation
hashtag#trademarks
hashtag#patents
hashtag#singapore
hashtag#temasekpoly
Post-INTA Annual Meeting 2025 in San Diego
Returned from visiting Law Business Research‘s / World Trademark Review‘s new office during a Hong Kong layover and the International Trademark Association (INTA) Annual Meeting in San Diego. Encountered fresh faces (also familiar ones) and global perspectives to draw inspiration from.
Discussions revolved around Artificial Intelligence and international political shifts dictating the future of legal practice and intellectual property enforcement. Yet contrary to inward-looking policies, the consensus is that cross-border and interorganisational collaborations (among us, fellow humans) are more crucial than ever.
To peers old and new, it was an immense pleasure catching up in-person. Looking forward to exploring further opportunities together and connecting, hopefully next in London!
hashtag#INTA2025 hashtag#InternationalTrademarkAssociation hashtag#intellectualproperty hashtag#anticounterfeiting
Unreal Campaign Committee meeting in San Diego
Warm catch-ups and productive brainstorming as Chair of East Asia & Pacific subcommittee of the International Trademark Association (INTA) Unreal Campaign Committee in San Diego.
Eager to meet everyone again and continue advocating about the dangers of counterfeits.
hashtag#INTA2025 hashtag#InternationalTrademarkAssociation hashtag#UnrealCampaign hashtag#anticounterfeiting hashtag#intellectualproperty
INTA Annual Meeting 2025 in San Diego
Off to a roaring start with client and affiliate law firm meetings on International Trademark Association (INTA) Annual Meeting Day 1 in America’s Finest City, San Diego.
Peers keen to meet in-person, do not hesitate to reach out.
hashtag#INTA2025 hashtag#InternationalTrademarkAssociation hashtag#SanDiego hashtag#trademarks hashtag#intellectualproperty
INTA Unreal Campaign at Mutiara International Grammar School
It was a thoroughly rewarding experience to conduct an INTA Unreal Campaign presentation to the bright young minds at Mutiara International Grammar School.
Issues concerning the significance of trademarks as well as how counterfeits affect communities, fake medicines and tips to avoid counterfeits provided food for thought.
Next up, looking forward to connecting with peers at the upcoming International Trademark Association (INTA) Annual Meeting in San Diego!
hashtag#INTA hashtag#InternationalTrademarkAssociation hashtag#UnrealCampaign hashtag#trademarks hashtag#anticounterfeiting hashtag#intellectualproperty hashtag#IP
‘WTR1000: The World’s Leading Trademark Professionals’ Firm & Individual: Enforcement & Litigation rankings 2025
We are honoured to be recognised in the World Trademark Review‘s ‘WTR1000: The World’s Leading Trademark Professionals’ Firm and Individual: Enforcement & Litigation rankings.
As always, we truly appreciate our clients’ continuous support and trust in us.
Hope that great prosperity “snakes” its way to you and your loved ones this New Year! 🐍
hashtag#wtr1000 hashtag#wtr hashtag#intellectualpropertylaw hashtag#iplaw hashtag#enforcement hashtag#litigation
Hiking Reflections
🧗 After trekking Everest Base Camp, Kalapatthar, Cho La and Renjo La passes, I hear the crisp Himalayan wind, rushing rivers and yak herd bells in my mind. While my mind wanders, I reflect on these takeaways:
🗻Train hard, hike easy
Training hikes help hikers stay in tip-top shape to prevent injuries and fatigue. The harder you train, the more you enjoy the scenery.
In business and life, hone your knowledge to avoid failure. Lawyers research and prepare heavily before cases. Read latest case laws or studies; discuss with peers; speak at or attend seminars; write about industry issues. Don’t play catch-up or set yourself up for failure.
🗻Always expect the best, prepare for the worst
Hikers prepare for emergencies but nature inevitably throws obstacles. Hikers are optimistic but adapt to changing weather and trail obstructions.
Similarly, life goes up and down. In cross examination, lawyers get inconceivable answers from witnesses. Be flexible with Plans A and B; treat hard knocks as learning opportunities; find alternatives to circumvent hurdles; don’t be too hard on yourself. Otherwise, you get stuck in a failure mindset or avalanched by industry disruptions.
🗻Don’t forget to stop and smell the roses
Great, you reached the peak. Remember, catch your breath and take in breathtaking views (and photos).
While hustling, we forget to take time off. Overworked lawyers recite, “The law is a jealous mistress and requires long and constant courtship”. Invigorate yourself to maintain sustainable businesses and careers. Celebrate milestones; spend time with family and on breaks to create experiences; read good books for inspiration; hike to clear your mind. Otherwise, you get burnt out.
🗻What goes up must come down
You could go down the same or a different trail. Some reach the peak forgetting the preparation and energy to descend. There is plenty of hiking and energy conservation to return safely.
Never forsake the wrap up or conclusion. Lawyers winning cases are milestones but there is much to do for court costs, enforcing judgments or orders. Consider final steps ahead; debrief effectively with clients and colleagues; budget for final costs; reserve resources to the end. If you don’t, it may undo all your hard work.
🗻Keep it going
Reaching the foot of the mountain feels like it’s over. Rest and eat your cravings away. Then resume training hikes. To hikers, one peak down leads to the next adventure.
Best practices from careers are invaluable. Lawyers acquire useful habits and tactics (or tricks up our sleeves) throughout careers at the Bar. Revisit all that you picked up; share with colleagues and learn in return; adopt them in processes. But if you let yourself go, it goes downhill.
Everest mountaineer, Sir Edmund Hillary, said, “It’s not the mountain we conquer, but ourselves”. Hope these musings help you conquer mountains in business and life. While I continue hearing the bells, I wish you fellow hikers happy trails.
LegalOne Stellar Accolade 2024 Southeast Asia
Thanks to LegalOne for the Stellar Accolade 2024 Southeast Asia.
In these increasingly globalised and digitalised times, the legal work we undertake and clients or brands we act for often have international and regional impact.
It could be anti-counterfeiting enforcement actions that secure supply chains of manufacturers, distributors and retailers in multiple countries. Suing and injuncting a subsidiary in one country to disrupt the unlawful activities and flow of funds between its regional group of companies. The list is endless.
Contacts and peers feel free to connect regarding regional collaborations and opportunities in Southeast Asia, Asia and beyond.
hashtag#LegalOne hashtag#LegalOneStellarAccolade hashtag#SoutheastAsia
World Trademark Review 1000 Recommended Individual 2024
Thanks again for the Recommended Individual recommendation, World Trademark Review. Motivation to continue delivering solid work and results to clients in trademark and other legal areas as well.
Further information available at https://lnkd.in/eSmeb-5s
hashtag#recommendedindividual hashtag#wtr hashtag#wtr1000 hashtag#intellectualpropertylaw
hashtag#iplaw
hashtag#enforcement hashtag#litigation
‘WTR1000: The World’s Leading Trademark Professionals’ Enforcement & Litigation ranking 2024
Grateful to the World Trademark Review again and clients for maintaining the ‘WTR1000: The World’s Leading Trademark Professionals’ Enforcement & Litigation ranking.
Much appreciated accolade for my own firm and practice in the Dragon Lunar Year. Wishing everyone “Huat Loong” prosperity and good health!🐉
hashtag#wtr1000 hashtag#wtr hashtag#intellectualpropertylaw hashtag#iplaw hashtag#enforcement hashtag#litigation
Legal 500
Much obliged to Legal 500 for retaining the Next Generation Partner ranking and my clients for their unwavering support.
Welcome news to usher in my own firm and practice in 2024 and the coming Dragon Lunar Year. Here’s to a great rest of the year to everyone!
hashtag#legal500 hashtag#NextGenerationPartner2024 hashtag#intellectualpropertylaw
Intellectual Property, Consumer Protection & the Sneaker Reselling Market
Delving into IP, consumer protection and the sneaker reselling market while writing this article with Zi-Han Lim 林子翰 was fun and interesting.
Besides other legal issues that we raised, the usage and authorisation concerning trademarks and product logos are serious considerations for businesses. They are not restricted to sneakers but affect all products and industries, for that matter.
Reach out if you have thoughts or questions on these issues to get you and your business off to a “running start” 👟.
hashtag#intellectualpropertylaw hashtag#trademarks hashtag#consumerprotection
Read More at https://says.com/my/imho/reselling-sneakers-in-malaysia
International Certificate Program: The Lifecycle of a Trademark
As an International Trademark Association (INTA)‘s “The Lifecycle of a Trademark” International Certificate Program instructor, becoming the teacher instead of a student was equally a learning experience.
The program focuses on registration processes and protection measures to secure trademarks through searches, practical applications and real-world case studies in various countries and regions. Topics include Preliminary clearance, Full searches, Costs, Regional Treaties, Usage, Overcoming Objections, Renewals, Protection and Licensees/Registered users.
Certainly learnt much from fellow instructors and members from different jurisdictions.
Feel free to reach out regarding the issue of trademark registrations and protection with a worldwide perspective. Details of the program are at https://lnkd.in/eF6_msmE


Temasek Polytechnic IP Forum – Intellectual Properties & E-commerce
It was a pleasure being back in the Lion City to speak about Intellectual Properties & E-commerce at the Temasek Polytechnic IP Forum. Many thanks to Annie Perumpoykail Gomez, Daniel Ng and Aaron Ong for organising the Forum with such dedication and inviting me.
The other Artificial Intelligence, Non-Fungible Tokens and the Metaverse sessions as well as Q&A panel discussion with my fellow speakers Benjamin Ang, Ankur Gupta and Pin-Ping Oh raised intriguing questions like “Who owns the IP?” and “Who is liable for infringement?” under these emerging technologies. It also invites much needed regulatory and case law developments not only in the ASEAN region, but also worldwide.
Eager to continue keeping up with and exchanging views on such current issues. Do reach out to share thoughts or opportunities of collaborating in this space. Till next time again, Singapore…
hashtag#intellectualproperty hashtag#emergingtechnologies hashtag#trademark hashtag#copyright hashtag#singapore hashtag#temasekpoly


International Trademark Association (INTA) Unreal Campaign – INTA Annual Meeting 2023 in Singapore
Across the straits for an International Trademark Association (INTA) Unreal Campaign presentation in conjunction with the INTA Annual Meeting 2023 in Singapore!
Thanks to Temasek Polytechnic and Annie Perumpoykail Gomez for having me as well as our committee members Pui Keng Lim, Roberta Calazans, Aprajita Nigam and Yoshi Masutani.
Broadened my horizons by garnering a Singaporean perspective on counterfeits and why trademarks matter to the audience. Also shared a brief Malaysian legal perspective and experiences in cases involving international and South East Asian counterfeit “black market” syndicates including Singapore for a cross-border comparison.
Trust that it helped to raise awareness among the audience while I delved into the minds of overseas consumers. Excited for more future opportunities to exchange views.
hashtag#INTA hashtag#InternationalTrademarkAssociation hashtag#INTA2023 hashtag#UnrealCampaign hashtag#trademarks hashtag#anticounterfeiting hashtag#intellectualproperty hashtag#iplaw





International Trademark Association (INTA) Unreal Campaign (Victoria Institution)
Pui Keng Lim and I had the opportunity to conduct an International Trademark Association (INTA) Unreal Campaign presentation at my alma mater, Victoria Institution.
As an alumnus or Old Boy, I was honoured to share about the importance of trademarks, risks of purchasing counterfeits and an insight into the legal profession with my fellow younger Victorians. It was also a nostalgic walk down memory lane for me as I recalled being just like the students in the audience and same hall that I used to sit in during simpler times which now seems aeons ago.
I sincerely hope that the advice and information that we had imparted helps them to, as our school motto goes, “Be Yet Wiser”. Feel free to reach out if you have ideas and more opportunities of giving back or collaborating.
hashtag#INTA hashtag#InternationalTrademarkAssociation hashtag#UnrealCampaign hashtag#trademarks hashtag#anticounterfeiting hashtag#intellectualproperty hashtag#IP




International Trademark Association (INTA) Unreal Campaign (Help University)
Great to be back at my HELP University law school to conduct an International Trademark Association (INTA) Unreal Campaign presentation with Pui Keng Lim.
It was thought provoking while exchanging views regarding the significance of trademarks and negative social impact arising from the illicit trade in counterfeits with the students and future lawyers.
Looking forward to more opportunities of giving back to the community and spreading the word about protecting intellectual property rights.
hashtag#INTA hashtag#InternationalTrademarkAssociation hashtag#UnrealCampaign hashtag#trademarks hashtag#anticounterfeiting hashtag#intellectualproperty hashtag#IP





Online Brand Protection: Protecting Brands and Consumers Over Multiple Online Channels
It was a pleasure moderating the ‘Online Brand Protection: Protecting Brands and Consumers Over Multiple Online Channels’ panel session at the ASIA Security High Security Printing, Anti-Counterfeiting & Brand Protection Conference & Exhibition.
Shoutout to the panellists Andy Chua , Alvin Chua , Desmond Tan , Weiwei Yang and Ray Patrick GTS for sharing their insights on e-commerce IP enforcement and being such good sports.
Huge thanks to Asia Security Group: High Security Printing & Brand Protection and Ibrahim Hazemm, MBA for the support and organising the event well. Till next time.
hashtag#ASIAsec2022 hashtag#Illicittrade hashtag#anticounterfeiting hashtag#BrandProtection
hashtag#intellectualproperty hashtag#enforcement hashtag#iplaw hashtag#ipcrime























