Across the straits for an International Trademark Association (INTA) Unreal Campaign presentation in conjunction with the INTA Annual Meeting 2023 in Singapore!
Thanks to Temasek Polytechnic and Annie Perumpoykail Gomez for having me as well as our committee members Pui Keng Lim, Roberta Calazans, Aprajita Nigam and Yoshi Masutani.
Broadened my horizons by garnering a Singaporean perspective on counterfeits and why trademarks matter to the audience. Also shared a brief Malaysian legal perspective and experiences in cases involving international and South East Asian counterfeit “black market” syndicates including Singapore for a cross-border comparison.
Trust that it helped to raise awareness among the audience while I delved into the minds of overseas consumers. Excited for more future opportunities to exchange views.
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