“If you know the enemy and know yourself, you need not fear the result of a hundred battles.”- Sun Tzu
Inspired by this quote, my Current Law Journal article at the link below discusses identifying and battling e‑commerce merchants which infringe intellectual property rights with Malaysian and Singaporean legal regime comparisons.
Key challenges:
📦 Endless counterfeit listings and sellers
🎭 Anonymous infringers’ false identities and mule accounts
🌏 Elusive cross‑border counterfeit syndicates and supply chains
⏳ Onerous complaint/takedown procedures, limited law enforcement resources and unjustified personal data protection claims hindering enforcement actions
Solutions for stronger regulations, co-operation and proactive measures as a deterrence and to protect brands:
✅ Stricter merchant identification disclosure
✅ Cross e-commerce marketplace blacklists and intelligence sharing
✅ Artificial Intelligence and tech‑driven detection and enforcement
Hope it provides an insightful read. Feel free to connect and explore protecting intellectual properties and developments in this area.
Read More at https://lnkd.in/p/gsWdryEA